Eronkan dominated the Indian market. We built the B2B omnichannel outreach infrastructure that helped them break into North America and Europe by hijacking industry events.
Eronkan had already built a powerhouse reputation in India. They had a phenomenal software product for food production companies and a library of rock-solid case studies to back it up.
But expanding out of a home market into North America and Europe is notoriously brutal. Enterprise food production companies are heavily gated, and their decision-makers are bombarded with generic B2B software pitches every single day. Eronkan needed a way to cut through the noise, build global brand presence, and actually start meaningful conversations with the right stakeholders.
"We didn't just buy a static list of 'food executives' and hit send. We went straight to where the buyers were already congregating."
Using Outboundish's advanced event-based lead generation tactics, we identified the biggest industry trade shows in the world, events like the Sweets and Snacks Expo in the US and ISM Cologne in Europe.
We systematically scraped the attendee and exhibitor data to pinpoint the exact decision-makers Eronkan needed to speak with. Once the targeting was locked in, we built a rock-solid B2B omnichannel infrastructure across both LinkedIn and cold email.
Instead of a generic, spammy cold pitch, we ran hyper-targeted event-based campaigns. We reached out referencing the exact trade shows they were attending or exhibiting at. It wasn't a sales pitch; it was a highly relevant, contextual hook that demanded a response and completely bypassed traditional gatekeepers.
In just 90 days, we completely expanded Eronkan’s global footprint.
We secured 30+ highly relevant conversations with enterprise decision-makers in North America and Europe. We didn't just generate leads, we turned raw event data into a predictable, omnichannel pipeline and put Eronkan on the map globally.